Website Optimisation
Every second your website takes to load, you lose 7% of your conversions. We fix the speed, performance, and technical issues that are silently driving customers away.
Your website might look fine on the surface, but technical issues underneath are costing you real money.
53% of mobile visitors leave if your site takes more than 3 seconds to load. Most NZ small business sites take 5–8 seconds.
Core Web Vitals are a ranking factor. Poor performance scores mean lower rankings and less organic traffic.
Google Ads Quality Score factors in landing page speed. Slow sites pay more per click and get worse ad positions.
Layout shifts, slow interactions, and delayed content make your site feel broken. Frustrated visitors don't become customers.
We audit, diagnose, and fix every performance bottleneck — from server response times to image compression to render-blocking scripts.
We optimise LCP (loading), FID (interactivity), and CLS (visual stability) to pass Google's performance thresholds.
Compress, resize, and convert images to modern formats (WebP/AVIF). Lazy load offscreen images for faster initial paint.
Minify CSS and JavaScript, eliminate render-blocking resources, and implement code splitting for faster page loads.
Serve your site from edge servers closest to your visitors. Smart caching strategies that reduce load times by 60%+.
Dedicated mobile optimisation — smaller payloads, optimised touch interactions, and faster rendering on mobile networks.
Reduce server response time (TTFB), enable compression, and optimise database queries for instant initial loads.
Faster sites rank higher, convert better, and cost less to advertise.
95+
Average PageSpeed score after
<2s
Average load time achieved
+35%
Average conversion rate increase
100%
Core Web Vitals pass rate
We run your site through comprehensive performance testing — PageSpeed Insights, Lighthouse, real device testing, and waterfall analysis.
We identify every bottleneck and prioritise by impact. We tackle the biggest performance wins first for the fastest improvement.
We fix every issue — images, code, caching, server config, third-party scripts, fonts, and more. Everything is tested before going live.
We re-test everything, compare before/after scores, and deliver a detailed report showing exactly what improved and by how much.
A 1-second delay costs you 7% of conversions. How many seconds is your site wasting? Find out with a free speed audit.
Google recommends your largest contentful paint (LCP) happens within 2.5 seconds. Ideally, your total page load should be under 3 seconds on mobile. Most NZ small business sites are 5–10 seconds.
One-time optimisation starts from $499. This includes a full audit, all fixes, and a before/after report. Ongoing performance monitoring is available as an add-on.
No. We test every change thoroughly before deploying. We also take a full backup before starting so we can rollback instantly if needed.
Yes. We work with WordPress, Shopify, Squarespace, Wix, custom-built sites, and more. The specific optimisations vary by platform, but the principles are the same.
Most optimisation projects are completed within 3–5 business days. Complex sites with many issues may take up to 2 weeks.
Yes. Page speed and Core Web Vitals are confirmed Google ranking factors. Faster sites consistently rank higher, especially on mobile.
We'll test your website speed and show you exactly what's slowing it down and costing you customers.