Zachariah Pini — Fullstack Forge

About Fullstack Forge

I Build Websites That Actually Generate Jobs

Most web designers make things look pretty. I make things that bring in customers — fast, SEO-optimised websites and AI-powered systems built specifically for tradies and small businesses in New Zealand.

The Short Version

Self-Taught. Obsessed With Results.

I'm Zachariah — a self-taught full-stack developer based in New Zealand. I didn't take the traditional path. No computer-science degree, no agency career ladder. I taught myself to code because I wanted to build things that actually work — systems that solve real problems for real people.

Over the years I've gone deep into React, Next.js, Node.js, databases, server infrastructure, SEO, and — more recently — AI and automation. Not because they're trendy, but because they let me deliver outcomes that most agencies can't: a website that doesn't just exist, but actively brings in leads, day after day.

I started Fullstack Forge because I saw too many small businesses paying thousands for slow, bloated websites built on page builders — sites that looked okay but didn't rank, didn't convert, and didn't generate a single extra phone call. That felt like a problem worth fixing.

Why Fullstack Forge

Not Another Web Design Agency

There's no shortage of people who can build a website. Here's why the businesses I work with keep coming back.

🎯

Conversion-First Thinking

Every page, every section, every button is designed to turn visitors into enquiries. I don't build brochures — I build lead machines.

Fast Delivery — Live in 7 Days

No months of back-and-forth. Your site goes live within a week, fully optimised and ready to generate work.

🤖

AI + Automation Advantage

I integrate AI-powered tools for lead qualification, automated follow-ups, and smart content — things most web designers can't even spell.

📈

SEO Built In From Day One

Technical SEO, local keywords, structured data, fast load times. Your site is built to rank, not just to look good in a portfolio.

Under the Hood

What I Build With

I work across the full stack — front-end, back-end, infrastructure, and everything in between. Every project runs on modern, battle-tested technology:

React & Next.js
Node.js & APIs
Tailwind CSS
PostgreSQL & Prisma
Netlify & Vercel
Stripe Payments
Google Analytics & Search Console
OpenAI & AI APIs
Automated Email Systems

Who This Is For

I Work With People Who Want More Customers

If you run a small business in New Zealand and your website isn't bringing in work, we should talk.

🔧

Tradies

Plumbers, electricians, builders, painters, landscapers — anyone who needs the phone ringing with local jobs.

🏪

Local Businesses

Cafés, salons, gyms, mechanics, cleaning companies — any service business that relies on local customers.

🚀

Growing Operators

Small teams scaling up who need a website and systems that grow with them — not one that holds them back.

Ready to Get More Customers From Your Website?

Get a free website audit with real data — no sales pitch, no obligation. I'll show you exactly what's costing you leads and how to fix it.